The Name: collaborium

The first idea about Collaborium came to mind in 2003/2004 while writing my business plan for a startup company in the context of my Executive MBA thesis at BSL - Business School Lausanne.

At that time my business idea was very different from this current one. My original business idea was setting up a company providing Real-Time Collaboration.
My vision at that time was to provide a way for companies to connect online by running online meetings contributing reducing travel costs, increase efficiencies and productivity. Reflecting back on this idea, the company could have been today a Zoom, or a Microsoft Teams.

In 2024, among other names in mind, my choice came back to Collaborium. For me Collaborium is about Collaboration, Innovation, Foward-Thinking and the relationship of Human Expertise with the power of machines (AI).

1. Typography:
   • The name "Collaborium" is in a clean, sans-serif font, which is professional and easy to read. The simplicity contrasts nicely with the colorful “C,” ensuring balance.
   • The boldness of “Collaborium” projects confidence, and the lowercase styling suggests approachability and humility.
2. Name Analysis"Collaborium":

• Combines "collaborate" and the scientific suffix like "-ium," often associated with elements or entities (e.g., in chemistry or technology). It gives the name a sense of innovation and grounding in systematic and structured intelligence.
• The name is memorable, modern, and relevant for a company focused on collaboration and collective intelligence.
  
  Tagline Analysis"Your Ambition • Our Collective Intelligence":

• “Your Ambition”: Personalizes the offering, showing that our company is client-focused and aligned with client business goals.
• “Our Collective Intelligence”: Highlights the value proposition — harnessing collective intelligence (human + AI) to solve problems and drive strategic outcomes.
  It reinforces the notion of collaboration and teamwork.
• The use of "•" as a separator keeps the tagline clean and organized while subtly echoing a sense of balance.

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The logo

The logo is based on a vibrant, modern, and colorful design of the letter "C" representing Collaborium

Representation and Interpretation:

1. Letter "C" Significance:
   • It represents the name of the company
2. Color Gradient:
   • The smooth gradient from blue to red, with green and yellow in between, conveys inclusivity, diversity, and energy.
   • Blue represents trust and reliability, while the warm tones (yellow, red) it adds creativity, passion, and vibrancy.
3. Dynamic Shape:
   • The swooping, flowing form gives it a sense of movement, progress, and innovation, which is associated with modern and forward-thinking companies.
4. Simplicity and Elegance:
   • Its minimalistic design makes it easy to recognize and scalable across various mediums.

Emotional Impact:

1. Positivity:
   • The bright colors evoke optimism, creativity, and excitement.
2. Trust and Warmth:
   • The inclusion of blue and green offers balance and stability, creating a sense of trustworthiness.
3. Approachability:
   • The soft, rounded shape is welcoming and approachable, avoiding sharp or aggressive edges.

Impactful, Timeless, and Modern

• Impactful: The vibrant colors and flowing shape immediately catch attention, making it memorable.
• Timeless: It leans more toward a modern aesthetic. While it’s sleek and elegant, color gradients might need occasional updates to remain trendy.
• Modern: The use of bold gradients, a simple monogram, and a fluid design aligns with contemporary branding trends.

Our logo emphasizes creativity, innovation, and inclusivity and summarizes our business, tech, digital, innovation and AI/Human nature.

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